Privacy Policy

Roots BPO ("we", "us", "our", or "the Company") is a Business Process Outsourcing company headquartered at Office S-9, 2nd Floor, Save Mart Plaza, Haidri Chowk, Saidpur Road, Rawalpindi, Punjab, Pakistan.

We operate a call center providing lead generation, outbound/inbound calling, insurance campaigns, virtual assistant services, and project outsourcing to U.S.-based businesses.

This Privacy Policy explains how we collect, use, store, and protect personal information submitted through our website: https://roots-bpo.com/

We collect the following categories of personal information:

2.1 Information You Provide Directly

• Contact Forms: First name, last name, email address, phone number, and message content
• Career Applications: Full name, email, phone number, the position applied for, years of experience, and personal statement
• Communications: Any messages sent to us via email, phone, or WhatsApp

2.2 Information Collected Automatically

• IP Address: Stored with each form submission for security/spam prevention
• Browser & Device Data: Browser type, operating system, screen size (via analytics)
• Usage Data: Pages visited, time on site, click behavior (if analytics enabled)
• Cookies: Session cookies for WordPress functionality; analytics cookies if Google Analytics is enabled

2.3 Live Chat Data

• Chat messages and conversation transcripts
• Name and email if provided during chat
• IP address and timestamp of the chat session

We use the information we collect for the following purposes:

• Responding to Inquiries: To reply to messages sent via our Contact Us form
• Recruitment: To review and process job applications submitted via the Career form
• Service Delivery: To provide the BPO and call center services agreed upon with clients
• Security & Fraud Prevention: IP addresses and submission data are used to detect and prevent spam
• Website Improvement: Usage analytics help us improve the website experience
• Legal Compliance: To comply with applicable laws and regulations in Pakistan and internationally
• Communications: To send service-related notifications and updates (we do not send marketing emails without your consent)

We take the security of your personal data seriously and implement the following measures:

• Encryption: All data transmitted between your browser and our website is encrypted using SSL/TLS (HTTPS)
• Database Security: Form submissions are stored in a secured WordPress database on Hostinger servers
• Access Control: Only authorized Roots BPO staff can access submitted data through the WordPress admin panel
• Password Protection: Admin accounts use strong passwords and are not shared
• Regular Backups: Website data is backed up regularly to prevent data loss

Despite our best efforts, no method of internet transmission is 100% secure. We cannot guarantee absolute security of data transmitted over the internet.

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:

• Service Providers: Trusted third-party services that help us operate our website (e.g., hosting provider Hostinger, email services). These providers are bound by confidentiality agreements
• Legal Requirements: If required by law, court order, or government authority
• Business Protection: To protect the rights, property, or safety of Roots BPO, our staff, or clients
• Business Transfer: In the event of a merger, acquisition, or sale of assets, your data may be transferred (you will be notified)

We never share job applicant data with third parties without the applicant's written consent.

Our website uses the following types of cookies:

You can disable cookies in your browser settings. Note that disabling essential cookies may affect website functionality.

• Contact Form Submissions: Retained for 12 months, then deleted
• Career Applications: Retained for 6 months after the position is filled, then deleted
• Live Chat Transcripts: Retained for 90 days, then automatically deleted
• IP Address Logs: Retained for 30 days for security purposes, then purged
• Client Data (BPO contracts): Retained for the duration of the contract plus 3 years, as required by law

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate data
• Right to Deletion: Request deletion of your personal data ("right to be forgotten")
• Right to Withdraw Consent: Withdraw consent to data processing at any time
• Right to Object: Object to certain types of data processing
• Right to Data Portability: Request your data in a portable format

To exercise any of these rights, contact us at: info@rootsbpo.com

We will respond to all requests within 30 days.

Roots BPO is based in Pakistan and primarily serves U.S.-based businesses. When you submit a form or engage in a live chat, your data may be processed on servers located in Pakistan and/or the United States.

By using our website, you consent to the transfer of your data to Pakistan in accordance with this Privacy Policy. We ensure that all data transfers comply with applicable data protection laws.

Our website and services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children.

If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it promptly.

Our website may contain links to external websites (social media profiles, partner sites, etc.). This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any websites you visit through links on our site.

Our website includes a WhatsApp chat button that redirects you to WhatsApp for direct communication. Please note:

• WhatsApp communications are governed by WhatsApp's Privacy Policy
• Messages sent via WhatsApp may be stored on WhatsApp's servers
• Do not share sensitive financial or identity information via WhatsApp

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the updated policy on this page
• For significant changes, notify registered users via email

We encourage you to review this page periodically.

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: