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Muhammad Bilal Khan
CEO & Co-Founder
Founded in 2019, Roots BPO is a trusted name in the call center industry, proudly serving U.S.-based insurance clients with high-performing lead generation and live call transfer services.
With a dedicated team of 30–40 agents and over a decade of industry experience, we specialize in campaigns for Final Expense, Medicare, Auto Insurance, and the Affordable Care Act (ACA).
Roots BPO was built on a foundation of real-world experience, industry insight, and a relentless drive to deliver results. At Roots, we don't just deliver calls — we deliver trust, performance, and results.
To become the most reliable and value-driven partner for U.S. insurance providers by consistently delivering high-quality leads and compliant live call transfers.
We envision a future where Roots BPO empowers businesses to grow, families to thrive, and opportunities to be created for every person we touch.
Our goal: grow with integrity, serve with passion, and leave a legacy worth remembering.
Every call, every lead — highest standards of quality and compliance.
Deep knowledge of American insurance markets drives our success.
Our infrastructure scales with your business — 5 agents to 500.
Analytics-powered campaigns ensure maximum conversion rates.